Tulip Property Management

In-depth information about the project development and implementation

Client:

  • Tulip Property Management

Industry:

  • Property Management 

Service Provided:

  • Logo Concept & Design
  • Visual Identity Development
  • Brand Guidelines
  • Mockup Applications

Deliverable:

  • Primary Logo Mark
  • Scalable Vector Files
  • Brand Color Palette
  • Mockups for real-world use: digital media, marketing collateral

 

Client's Requirements:

Tulip Property Management approached us with a clear vision: they wanted a logo that captured the essence of their brand. The client emphasized the following elements:

  • A tulip symbol – to represent growth and elegance.
  • A crown – to symbolize their leadership in the property management industry.
  • A home – to reflect their commitment to helping people find their perfect homes.

The client requested a minimal and modern logo that would be clean, memorable, and timeless.

Our Approach:

We began the project by exploring ways to seamlessly integrate the tulip flower, crown, and home within a unified design. After several sketches and design explorations, we landed on a logo that artfully blends these three elements:

  • The top of the logo forms a stylized tulip shape, using bold, simple lines for a minimal aesthetic.
  • The center of the tulip subtly features a crown-like shape, representing the client’s leadership and excellence.

  • At the base, a small home icon was incorporated within the tulip, symbolizing the foundation of their business: helping people find homes.

     

 

Outcome

The final logo is a harmonious composition that captures the brand’s personality – modern, minimal, and deeply connected to both the housing and growth themes. The clean lines and thoughtful iconography ensure that the logo works across various mediums and scales seamlessly.

The tagline, "Growing with You," was paired with the logo in a refined and elegant font to reinforce the message of growth and partnership.

 

Conclusion

This project was a fantastic opportunity to turn a complex brief into a sleek, modern identity that speaks to both the emotional and practical aspects of property management. At Brandrake, we take pride in crafting visual identities that resonate with our clients’ audiences and bring their stories to life.