Client:

• Java House – Washington DC

Industry:

• A cozy and vibrant coffee house 

Service Provided:

• Logo Concept & Design
• Visual Identity Development
• Product Labels and Packaging 
• Mockup Applications

Deliverable:

• Primary Logo Mark
• Scalable Vector Files
• Brand Color Palette
• Mockups for real-world use: Menu, Bottle labels, Cards, digital media, marketing collateral

Project Overview 

Java House is a cozy and vibrant coffee house located in Washington DC, offering freshly brewed coffee, smoothies, and a selection of fast foods. The client approached us with a vision to reflect their farm-to-cup freshness and authentic brewing culture through a vintage and heartfelt brand identity.

The Challenge

To create a warm, rustic, and memorable logo that narrates the story of fresh coffee beans being hand-picked and roasted right before brewing – capturing authenticity, freshness, and craftsmanship in every sip.

The client specifically requested an illustrative logo that ties together:

• A coffee tree with ripe red beans.
• Beans dropping into a steaming coffee cup.
• A vintage style with earthy tones and warm hues to evoke nostalgia and warmth.

Design Solution

We designed a logo with a hand-drawn style:

• A stylized coffee plant branch pouring fresh beans into a cup of steaming coffee.
• The cup symbolizes the final product – pure, fresh, and brewed with care.
• The color palette features rich reds, browns, and soft greens, emphasizing natural freshness and organic vibes.
• The typeface used is bold, with classic cuts, enhancing the vintage appeal.

Result

The logo successfully:

• Tells a story at first glance – from farm to cup.
• Built a visually unique identity for Java House in a competitive local café market.
• Reinforced the brand's promise of quality and freshness.
• The branding elements were later extended across menus, signage, takeaway cups, and digital platforms, creating a cohesive and engaging brand experience